Pakistan has witnessed a record increase in social media users, with Instagram showing the highest growth among all platforms. According to recent statistics, the number of Instagram users in Pakistan has surged by 188% compared to last year, reaching 49.9 million users, up from 17.3 million previously.
Facebook also saw a significant rise, with users increasing by 58%, bringing the total to 101.6 million from 60.4 million last year.
YouTube remains a popular platform, surpassing 96.6 million users, reflecting a 34% increase compared to 71.7 million users in the previous year.
TikTok has also gained immense popularity in Pakistan, with its user base growing by 66%, reaching 90.3 million users, up from 54.4 million last year.
Other social media platforms like WhatsApp have 91.7 million users, Snapchat exceeds 70 million, and X (formerly Twitter) has 15.3 million users.
Experts attribute this growth to the rising use of the internet and smartphones across the country. They predict that social media adoption will continue to increase in the coming years.
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